Well, not quite yet. I mean, technically you’re not a member yet…soooo…yea, that’s basically stealing…
Right now our rates top out at $209 per month. Per our nearest competitors, we are the most expensive gym in the area. Also, the largest membership (about 186).
See, we made a decision a long time ago that we would also be the BEST gym in the area. We would do whatever it takes to rise to the expectations of our members, deliver an unbeatable service and go out of our way to do more than our local competitors.
I would say we have succeeded.
But we aren’t done yet.
Our goal is NOT to have more members, per se. It’s to have the right members.
We have 186 members at present. Our goal is 200. Then, no more.
The reasons for this are simple. All businesses must grow. But growth is interpretable.
Should we grow our numbers? Forever?
Well, then we lose sight of our original purpose. SOMETHING has to give. The classes get too big. We lose touch with our membership. We have to compromise on equipment or programming or both! In the chase for more members, we lose out in what makes us the best.
So what do we do?
We get BETTER.
What does that look like?
First of all, we already have a 2020 calendar ready to roll out. Events, clinics, nutrition, social events, you name it. We don’t plan day to day week to week by the seat of our pants. We plan year to year, decade to decade.
Next, every member gets more and more with every passing year. Things we have added since our beginning (that other gyms are NOT doing…and probably don’t plan on doing).
- Complete baseline physical and performance measurements for all new members
- Semi-Annual checkins to make sure you are on the right track
- Free (Members only) programming involving track workouts, Spartan training, weightlifting and more
- Unlimited Open Gym
- A YouTube Channel to communicate ideas and helpful strategies (and sometimes dumb laughs)
- A YouTube Channel with EVERY movement in our movement library clearly explained
- Nutrition Programming that works like magic
- Skill Clinics to refine and perfect your technical skills
This is just how we roll — and have no plans on stopping.
So back to the headline about charging more money. What am I getting after?
Well, with 14 spaces left in this growing program it’s only a matter of time before we have a waitlist that requires a wait of a couple weeks…maybe a month or two? And then, well, each new member is going to be paying a slightly higher price until we reach a value that is commensurate with other similar market offerings (hint: there are none).
And all the CURRENT members are LOCKED IN at their current rate. In 8 years we have NEVER raised prices on anyone. And we will never do that. But we can only do that for current members. We cannot guarantee what it will look like when you finally get around to making the best decision of your life. We may have to tell you to wait 3 months. We may have to regretfully inform you that we just raised our prices. There may come a time when the “stars align” and all you want to do is leap in….and you can’t!
Well, here is your warning! Here is your call to action! Here is your sign!