Why do people pay so much for personal trainers?
And is it worth the cost?
Today, I’m talking about the value of a personal trainer.
This hurdle of us bringing enough value to the customer, to cover the cost, has been on my mind ever since I started supplying personal trainers to the central Austin area.
A lot of times in life we pay what the market asks of us and don’t really understand why something is priced the way it is, especially in the case of a personal trainer who can range from $30–$160 an hour (In some cases well over 300 an hour…). That can be an expensive 20 lbs that you want gone.
Let’s play a little game, when I ask you, what is the value of a personal trainer, how would you answer?
I’m going to guess for you, because unfortunately you aren’t here hanging out with me.
1. they have knowledge for the fastest way to get to my goals
2. they know how to prevent me from hurting myself
3. they make working out more fun
Well, if you decided to earn a couple of certifications to be a trainer yourself it would cost you $500 and a couple of weekends. That wouldn’t make you a great trainer but you would gain the majority of the information that the average trainer knows.
For $1,000 less you can learn a lot of the knowledge yourself and that can last a lifetime
Do you know what a trainer costs a month? Well, on average about $60 dollars an hour, at a minimum of two hours a week, for 4 weeks. In case you were as bad as I was at month in school, that is at least $480 a month. It will take at least 3 months to hit any goal. So, that means at the bare minimum you will spend $1440.
So, for $1,000 less you can learn a lot of the knowledge yourself and that can last a lifetime. So, point 1 and 2 don’t make it worth it the cost. How about point 3? Well you can’t a price on entertainment, so the trainer in question better be the best time of your life. Like when you show up he brings streamers, and a gold medal. With a playlist dedicated to your moods. (That actually sounds awesome).
Ok, I’ve strung ya’ll along far enough, the value of a personal trainer is accountability. The social pressure that someone will be disappointed if you don’t do the required work. That is the essence of why we exist.
Here is the real question for you. How can you simulate accountability in your life, like having a personal trainer?
First, find 3 people in your life that respect you. 3 people whom you’ve established trust.
Now with each of them you’re going to do one of the following. These are methods we have found to work best over the years with our own clients.
Give one of them $200 dollars (or some monetary value that is a lot for you) and they will only give it back if you hit your goal by the date you set.
With the second friend, make a schedule to workout with them. Something more than walking but less than going to bootcamps 5 days a week. Find something challenging but also sustainable. This friend should also want to workout obviously. If you are new to a city, signup for NextDoor and post on there. NextDoor is a, geographical, community based app that has people always looking to engage with that community more often in many ways from dinner parties, dog walking to playing sports.
With the third friend, have them check on you every two weeks to make sure everything is going as you have planned. Maybe even give you some encouragement. Ideally, someone you can contact when you need motivation or when you make a mistake.
Could you just do this all of this with your best friend, instead of 3 people? Yes, you could. However the stakes are lower. Upsetting 3 people versus one person, makes ALL the difference in the world.
Use these tactics and you can get the similar results as if your were paying a thousand dollars a month. Remember to always play the long game when it comes to your fitness goals. forcing results leads to failure and frustration.
Oh and on the topic of the worth of a personal trainer? Yeah, if you want to skip all the learning and hacking your lifestyle and instead outsource it to someone else, it’s perfect for you then.
If you have had a trainer in the past let me know what you like and disliked about having one. We come in all shapes and sizes, so to speak, some of us were just the football player who never left the fitness world to the guy who quite the corporate world to pursue a passion.