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Pacer Pedometer Application – Data and Society – Medium

Pacer Pedometer Application

From different diet programs to fitness techniques and apps, there are a plethora of methods to get focused on a certain goal and to keep oneself active. This includes applications that people can easily download onto their mobile phone and can use anywhere. As Pugliese (2010) claims, “the body is measured enabling it to be identified, attributed, and subjected to power,” and this can be attributed to an application such as the Pacer Pedometer.

The Pacer Pedometer app is able to do and measure numerous things that the person deems necessary in their daily routine. The app counts the number of steps daily and monitors the physical activity of a person while, at the same time, keeping them updated on their setbacks and how much they need to reach a certain goal. Pacer is like having a walking partner and fitness coach in just one application. This can also be done over whatever span of time a person needs, such as, seven days to a month, and even to a whole year! Pacer Pedometer is one of the most downloaded daily applications for fitness and health, on IOS and even Android. Pacer Pedometer has currently 5 star rating on IOS App Store, and 4.9 star rating on Google play store.

According to Miller and Rose (2008), calculations “reveal and construct norms… to which evaluations can be attached and upon which interventions can be targeted.” The mobile application is able to create a common ground on which humans are placed into certain categories, and where differences can be drawn to know everyone’s basic needs. In this case, it is in order to set up a diet or workout plan for a person wanting to reach a certain goal of fitness. Users are defined in categories and grouped according to numbers they provide on this app that imposes on them what criteria they should follow.

General human aspects such as age, weight, BMI, gender, blood pressure, are significant to conclude the fitness program. Characteristics like gender help place users into a certain category as females generally have less body mass than males, therefore, making their workout needs less pressurising, all of such are prescriptions included in the app. However, this can be conveyed as a method of judgement towards a certain group. In addition, facets such as weight and BMI are needed for it to make it comparable between users and for it to become easier to form a certain goal for the person using the app. For example, if one needs to decrease his/her weight, they must follow a set guideline. This, in itself, portrays that measures should differentiate between people, but they should also be similar so that an idea is formed (Beer, 2016).

Additionally, metric power plays a huge role in determining the lifestyle of a person as they shape our day-to-day lives. This stems from the faith that a person may have with an app, so much so, as to recommend it to a friend who then recommends it to another friend. In this way, the rating of the Pacer app is important as it makes it more common for people to use it, therefore, allowing them to fall under such a trance. Here, numbers control the mentalities of the users that base their standards according to the assets that the app traces.

The promise of such apps, like the Pacer Pedometer, draw some benefits of creating a better and healthier lifestyle for its user, such as becoming less sedentary, and by stimulating and encouraging more action — especially with the constant notifications and reminders to get up off the sofa and get to work! With this common usage of the app, it creates generalisations about humans and their activities. However, it can also be a way of guilt tripping a person into stopping his/her television sessions and, instead, take a walk or run around the block in order to raise the step counter. This will show that the number of steps moved defines the achievement of the user on that day. The application sets the dimensions of the user depending on the weight number written, whereas in real lives people with same weight have many different body shapes and different lifestyles. In addition, burning calories is not only based on steps counting moved, it’s related to many life circulations including blood type, life experiences, psychological interference and so on.

Metric power can incur on a human’s life as it shapes his/her life and can place them in a box. As a result, “metric power works by increasing the possibilities for categorisation and by increasing the possibilities for their translation into the social world. Metrics have the capacity to order and to divide, to group or to individualise, to make-us-up and to sort-us-out,” (Beer, 2016).


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