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Introducing Founderfit — Building a business without ruining your health

I’ve always been big on health and fitness.

Professionally, my first real job was in fitness. Initially, that was leading group workouts at local parks and running tracks. Later, I served as the Director of Fitness at a few different facilities, while earning a number of certifications and awards. Eventually, I opened a 12,000 square foot gym of my own, teaching CrossFit, bootcamp classes, and kettlebell training to some 400 members.

But my passion for helping people get fit and be active has been a lifetime in the making.

    • Growing up in Western Pennsylvania, high school football was a likely introduction to mass gainer shakes and lifting weights with poor form. Thankfully, my technique got better.
    • Less of a gifted prospect and more of a disciplined overachiever, I was fortunate to earn a college scholarship. Although my stint as a student-athlete was a short one, I learned a lot about nutrition and exercise as I went from 180 to 230 pounds in order to compete at the college level.
  • Post-football, I had no outlet for competition or training, so I did the only thing I could think of — I signed up for a short triathlon. Over the next few years, I ended up doing dozens of ultra-marathons, IRONMAN 70.3, and endurance races. My diet and training shifted again as I went from a powerful 230 pounds to a fast 165 pounds.

I’m not a businessman; I’m a business, man! — Jay Z

Starting-up and breaking down

Somewhere along the way my priorities shifted from training and running races to starting and scaling a startup.

Since my early twenties, my brother Anthony and I have worked for ourselves and each other. We did a little bit of everything as we honed our business acumen. After years of saying yes to everything, we found ourselves in a unique spot — our passion and skill set aligned with the needs of consumers and an opportunity in the market.

We went all in on Fitt.

And when I say all in, I mean all in. Flashforward to the present day and I’m the co-founder and COO of a 20-ish person company that bootstrapped growth and revenue before raising a couple million dollars in funding.

In the process, I’ve worked harder than any sane person should. Fortunately, as it pertains to the business, things have played out favorably. Unfortunately, because I prioritized my startup above the most basic human needs like sleep, food, and physical activity, I found myself on the brink of a breakdown.

Building a business without ruining your health.

Enter Founderfit

Health and fitness have always been an important part of my identity and daily routine, but as startup life began to take over, my well-being started to suffer. Not surprisingly, I saw that same fallout among my over-worked peers — other founders, executives, and entrepreneurs.

Worse than simply neglecting our health, bragging about it — the all-nighters and all-you-can-eat pizza and Red Bull — has become a badge of honor. More worrisome though, are the health hacks and pseudo-science that have been marketed to entrepreneurs.

Then a lightbulb turned on…

Since I’ve never been one to rely on quick-fixes, health gurus, or fad diets AND I have the professional and practical experience to know better, I decided to scratch my own itch.

Enter Founderfit — a common sense approach to health and fitness for busy founders, executives, and entrepreneurs. My goal (and promise) is simple: no BS, masterminds, or Goop-style products. I’m just going to do my best to help you — and myself — build a business without ruining our health. Here’s what you can expect:

    • Practical tips for eating well, being more active, and forging a resilient mindset
    • Longer articles and observations on fitness, nutrition, and practical-philosophy
  • More?! Let’s see how things go and we’ll take it from there…



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